NAVTTC Digital Marketing Quiz

Keyword Research

Question 1 of 25

A customer searches "how does an HVAC system work." Based on intent, what is their MOST likely next action?

A Call an HVAC company and hire them immediately B Purchase a new AC unit right now C Read an article to learn — they are not yet ready to buy D Leave a Google review for an HVAC company

Digital Marketing

Question 2 of 25

If you stop paying for Google Ads, your organic (SEO) traffic also stops immediately.

Keyword Research

Question 3 of 25

Google Autocomplete suggestions are based on:

A Keywords you paid Google for B Real searches made by real users C Random algorithm guesses D Your browser history only

Google Stitch

Question 4 of 25

Hamid wants to quickly prototype a landing page for his HVAC business but has no coding skills. Which tool is MOST appropriate?

A Notepad — write HTML code manually B Google Stitch — generate HTML from a text description C Google Trends — check keyword search volume D cPanel File Manager — upload HTML files directly

WordPress & Elementor

Question 5 of 25

In WordPress, where do you control which plugins are active?

A Appearance → Themes B Settings → General C Plugins → Installed Plugins D Tools → Export

Digital Marketing

Question 6 of 25

Digital marketing allows small businesses to compete with large companies on a limited budget.

Keyword Research

Question 7 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

WordPress & Elementor

Question 8 of 25

A Footer template created in Elementor must be manually added to each page separately.

Google My Business

Question 9 of 25

How does Google verify a new Google Business Profile?

A By checking your Facebook page B Via postcard, phone, or video verification to the business address C Automatically without any verification D By checking your website only

On-Page SEO

Question 10 of 25

What is the PRIMARY purpose of alt text on images?

A To make images load faster B To describe image content for Google and accessibility C To add a watermark D To link images to other pages

On-Page SEO

Question 11 of 25

A meta description does NOT directly affect rankings but it does affect:

A Domain authority B Page speed C Click-through rate from Google results D Backlink count

WordPress & Elementor

Question 12 of 25

In Elementor, a student wants to add a text block. She must place it inside a Column, which sits inside a Section. Which order is correct?

A Widget → Column → Section (smallest to largest) B Section → Column → Widget (largest to smallest) C Column → Widget → Section D Section → Widget → Column

On-Page SEO

Question 13 of 25

Which WordPress plugin is commonly used for On-Page SEO optimization?

A WooCommerce B Elementor C Rank Math or Yoast SEO D Akismet

Digital Marketing

Question 14 of 25

A digital marketer wants to reach people who already visited their website. Which technique is this?

A Cold outreach B Retargeting C Organic SEO D Influencer marketing

Digital Marketing

Question 15 of 25

Organic traffic and paid traffic are the same thing.

Digital Marketing

Question 16 of 25

Bilal visited a shoe website but did not buy. The next day he sees a shoe ad on Facebook. This marketing technique is called:

A Cold outreach B Retargeting C Influencer marketing D Organic SEO

Google My Business

Question 17 of 25

An HVAC company searches for themselves on Google and sees a Map Pack with 3 competitors at the top. To appear in this Map Pack, what must they do?

A Purchase Google Ads immediately B Create and verify a Google Business Profile C Build more backlinks to their website D Improve their website page loading speed

WordPress & Elementor

Question 18 of 25

Omar designed a page in Elementor and wants to share the design file with a classmate. What should he export?

A A PDF screenshot of the page B The WordPress database C The page as a .json template file from Elementor D A ZIP of all WordPress files

Google Stitch

Question 19 of 25

Which of these is the STRONGEST Google Stitch prompt that will produce the best result?

A "make something nice" B "a website for HVAC" C "Create a landing page for an HVAC repair company in Bluffton SC with a dark navy hero section, 4 service cards, a testimonials section, and a contact form with amber call-to-action buttons" D "add some colors and sections"

Google Stitch

Question 20 of 25

In Google Stitch, "iterating" means:

A Deleting your page and starting over B Asking for changes in follow-up prompts to refine the existing output C Publishing your page to a live server D Copying code to a different platform

Google My Business

Question 21 of 25

What is the PRIMARY benefit of having a verified Google Business Profile?

A Your website loads faster B You appear in Google Maps and local search results C You get free Google Ads credits D Your domain authority increases automatically

Keyword Research

Question 22 of 25

Usman types "best HVAC Bluffton SC reviews" — he is comparing companies before making a decision. This search intent is:

A Informational B Navigational C Commercial D Transactional

On-Page SEO

Question 23 of 25

Nadia has a blog post about "AC maintenance tips." She adds a link inside it pointing to her "HVAC Services" page. This is called:

A Backlink building B External linking C Internal linking D Affiliate marketing

Google Stitch

Question 24 of 25

Google Stitch requires coding knowledge to use.

Google Stitch

Question 25 of 25

Sana generated an HVAC page in Google Stitch but wants the buttons to be amber instead of blue. What is the correct approach?

A Delete the entire page and start with a completely new prompt B Send a follow-up prompt: "Change all button colors to amber #D97706" C Download the page and manually edit CSS in Notepad D It is impossible to change colors after the first generation

On-Page SEO

Question 26 of 25

The URL yoursite.com/hvac-repair-bluffton-sc is better for SEO than yoursite.com/page123.

Digital Marketing

Question 27 of 25

Which statement BEST describes the difference between SEO and Google Ads?

A SEO gives faster results than Google Ads B SEO is free and long-term; Google Ads costs money but gives instant results C Running Google Ads automatically improves your organic SEO ranking D They are exactly the same thing

WordPress & Elementor

Question 28 of 25

If you deactivate a plugin in WordPress, all features it provided are temporarily disabled until it is reactivated.

On-Page SEO

Question 29 of 25

Page loading speed has no effect on SEO — only content matters.

Keyword Research

Question 30 of 25

Keyword Planner shows "hvac repair bluffton sc" has 320 searches/month and Low competition. Using the volume guide, this keyword is:

A Too low — not worth targeting B In the Decent to Good range — worth targeting for a new site C Too competitive — should be avoided D Gold level with extremely high volume

On-Page SEO

Question 31 of 25

A well-written meta description can improve your click-through rate even if it does not directly change your ranking.

Keyword Research

Question 32 of 25

Google Trends can show you which CITY has the highest search demand for a keyword.

Keyword Research

Question 33 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

Digital Marketing

Question 34 of 25

What does SEO stand for?

A Social Engine Optimization B Search Engine Optimization C Search Email Output D Site Engagement Optimization

Google My Business

Question 35 of 25

Once your Google Business Profile is set up, you never need to update it again.

NAVTTC Digital Marketing Quiz

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