NAVTTC Digital Marketing Quiz

Google Stitch

Question 1 of 25

What is Google Stitch?

A A free website builder like WordPress B An AI tool that generates HTML pages from plain English prompts C A Google tool to build mobile apps D A replacement for Google Sites

Keyword Research

Question 2 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

On-Page SEO

Question 3 of 25

What is the PRIMARY purpose of alt text on images?

A To make images load faster B To describe image content for Google and accessibility C To add a watermark D To link images to other pages

On-Page SEO

Question 4 of 25

Which WordPress plugin is commonly used for On-Page SEO optimization?

A WooCommerce B Elementor C Rank Math or Yoast SEO D Akismet

WordPress & Elementor

Question 5 of 25

A Footer template created in Elementor must be manually added to each page separately.

On-Page SEO

Question 6 of 25

What does "internal linking" help with in SEO?

A Getting backlinks from other websites B Helping Google discover your pages and distributing page authority C Making your site load faster D Adding social media buttons

Digital Marketing

Question 7 of 25

Bilal visited a shoe website but did not buy. The next day he sees a shoe ad on Facebook. This marketing technique is called:

A Cold outreach B Retargeting C Influencer marketing D Organic SEO

WordPress & Elementor

Question 8 of 25

InfinityFree is used in this course for:

A Keyword research B Creating email campaigns C Free website hosting with cPanel D Building mobile apps

On-Page SEO

Question 9 of 25

Which URL is the most SEO-friendly?

A yoursite.com/page?id=1234 B yoursite.com/hvac repair bluffton C yoursite.com/hvac-repair-bluffton-sc D yoursite.com/p/2024/03/15/post

WordPress & Elementor

Question 10 of 25

Elementor Pro is required to create Header and Footer templates.

Digital Marketing

Question 11 of 25

Sara runs a small bakery. She gets 500 visitors/month from Google without spending any money. This is called:

A Paid traffic B Referral traffic C Organic traffic D Direct traffic

Digital Marketing

Question 12 of 25

A digital marketer wants to reach people who already visited their website. Which technique is this?

A Cold outreach B Retargeting C Organic SEO D Influencer marketing

Digital Marketing

Question 13 of 25

Ahmed spent Rs. 5,000 on Facebook ads and earned Rs. 20,000 from new customers. His campaign ROI is:

A Negative — he lost money B Positive — he made a clear profit C Zero — he broke even D Cannot be calculated without a website

Google My Business

Question 14 of 25

How does Google verify a new Google Business Profile?

A By checking your Facebook page B Via postcard, phone, or video verification to the business address C Automatically without any verification D By checking your website only

On-Page SEO

Question 15 of 25

A page title reads: "HVAC Repair Services Available For Residential And Commercial Properties In The Bluffton South Carolina Area." What is the main SEO problem?

A The keyword is missing from the title B The title is too long and will be cut off in Google results (exceeds ~60 characters) C Titles must always be written in ALL CAPITALS D Nothing is wrong — longer titles always rank better

Google Stitch

Question 16 of 25

Google Stitch creates a fully hosted live website — you do not need WordPress or any other platform to publish it.

On-Page SEO

Question 17 of 25

A meta description does NOT directly affect rankings but it does affect:

A Domain authority B Page speed C Click-through rate from Google results D Backlink count

Digital Marketing

Question 18 of 25

A user clicks your website from a Google search result — this counts as:

A An impression B A click-through C A bounce D A session

Keyword Research

Question 19 of 25

Usman types "best HVAC Bluffton SC reviews" — he is comparing companies before making a decision. This search intent is:

A Informational B Navigational C Commercial D Transactional

Google My Business

Question 20 of 25

Customer reviews on Google Business Profile help with:

A Nothing — reviews have no SEO value B Only paid ranking in Google Ads C Local SEO ranking and building trust with new customers D Improving your website page speed

Google Stitch

Question 21 of 25

Hamid wants to quickly prototype a landing page for his HVAC business but has no coding skills. Which tool is MOST appropriate?

A Notepad — write HTML code manually B Google Stitch — generate HTML from a text description C Google Trends — check keyword search volume D cPanel File Manager — upload HTML files directly

Keyword Research

Question 22 of 25

A user searches "Google Search Central YouTube". What type of intent is this?

A Informational B Navigational C Commercial D Transactional

WordPress & Elementor

Question 23 of 25

What is the purpose of a Header template in Elementor?

A It controls only the homepage design B It adds a header image to blog posts C It creates a reusable top navigation that appears on all pages D It sets the website background color

WordPress & Elementor

Question 24 of 25

In Elementor, a student wants to add a text block. She must place it inside a Column, which sits inside a Section. Which order is correct?

A Widget → Column → Section (smallest to largest) B Section → Column → Widget (largest to smallest) C Column → Widget → Section D Section → Widget → Column

Google Stitch

Question 25 of 25

What does Google Stitch generate as output?

A A fully hosted live website B A WordPress plugin C Complete HTML + CSS code D A PDF document

Google My Business

Question 26 of 25

A business without a physical address cannot create a Google Business Profile.

Google Stitch

Question 27 of 25

What is the correct way to use Google Stitch output in WordPress?

A Export as PDF and attach to page B Copy the HTML and paste into Elementor HTML widget or Gutenberg Custom HTML block C Upload as a WordPress theme D Import as an Elementor JSON template

Google My Business

Question 28 of 25

Adding photos to your Google Business Profile can improve your local search visibility.

On-Page SEO

Question 29 of 25

Which heading tag should appear ONLY ONCE per page?

A H2 B H3 C H1 D H4

Keyword Research

Question 30 of 25

Which of these is a TRANSACTIONAL keyword?

A what is HVAC B how does AC work C HVAC Bluffton SC D hire HVAC technician Bluffton SC today

On-Page SEO

Question 31 of 25

A page with 3 H1 tags is better optimized for SEO than a page with exactly 1 H1 tag.

Digital Marketing

Question 32 of 25

A clothing website gets 1,000 visitors but only 10 people buy. Which metric describes this 1% ratio?

A Bounce rate B Click-through rate C Conversion rate D Impression share

Keyword Research

Question 33 of 25

Google Trends can show you which CITY has the highest search demand for a keyword.

Keyword Research

Question 34 of 25

A brand new HVAC website in Bluffton wants to rank on Google. Which keyword should they target FIRST?

A "air conditioning" — 2 million searches/month, Extreme competition B "HVAC" — 5 million searches/month, Extreme competition C "emergency AC repair Bluffton SC same day" — 110/month, Very Low competition D "cooling systems" — 800K searches/month, High competition

On-Page SEO

Question 35 of 25

A page URL reads: yoursite.com/page?id=4521. What is the SEO problem with this URL?

A The URL is too short B It contains no keyword and is not human-readable — bad for SEO C It has too many characters after the slash D Nothing — this format is perfectly fine for SEO

NAVTTC Digital Marketing Quiz

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