NAVTTC Digital Marketing Quiz

Google My Business

Question 1 of 25

An HVAC business in Bluffton SC should set their GMB service area to:

A Whole United States B Bluffton, Hilton Head, Beaufort and surrounding areas C South Carolina only D No service area — just the business address

WordPress & Elementor

Question 2 of 25

Which file format is used to import/export Elementor page templates?

A .docx B .xml C .json D .csv

Google My Business

Question 3 of 25

Kamran's HVAC phone number is +1-843-555-0100 on his website, +1-843-555-0199 on GMB, and +1-843-555-0155 on Facebook. What local SEO problem does this create?

A His website will load slower due to conflicting data B NAP inconsistency — Google is confused and local ranking drops C His Google Ads account will be suspended D His Elementor templates will stop working

Digital Marketing

Question 4 of 25

Bilal visited a shoe website but did not buy. The next day he sees a shoe ad on Facebook. This marketing technique is called:

A Cold outreach B Retargeting C Influencer marketing D Organic SEO

Google Stitch

Question 5 of 25

Which of these is the STRONGEST Google Stitch prompt that will produce the best result?

A "make something nice" B "a website for HVAC" C "Create a landing page for an HVAC repair company in Bluffton SC with a dark navy hero section, 4 service cards, a testimonials section, and a contact form with amber call-to-action buttons" D "add some colors and sections"

Digital Marketing

Question 6 of 25

A website has an 80% bounce rate. What does this most likely indicate?

A 80% of visitors made a purchase B 80% of visitors left without clicking anything else C 80% of visitors came from Google Ads D 80% of visitors are repeat customers

Google Stitch

Question 7 of 25

Sana generated an HVAC page in Google Stitch but wants the buttons to be amber instead of blue. What is the correct approach?

A Delete the entire page and start with a completely new prompt B Send a follow-up prompt: "Change all button colors to amber #D97706" C Download the page and manually edit CSS in Notepad D It is impossible to change colors after the first generation

Google My Business

Question 8 of 25

Which of these appears in Google local search results because of GMB?

A Google Shopping ads B The "map pack" — 3 local businesses shown on a map C YouTube video results D Wikipedia articles

Digital Marketing

Question 9 of 25

CTR stands for:

A Content Traffic Rate B Click-Through Rate C Conversion Tracking Result D Cost To Reach

Digital Marketing

Question 10 of 25

Which metric measures the percentage of visitors who complete a desired action?

A Bounce rate B CTR C Conversion rate D Impression share

Google My Business

Question 11 of 25

Adding photos to your Google Business Profile can improve your local search visibility.

Keyword Research

Question 12 of 25

Which of these is a TRANSACTIONAL keyword?

A what is HVAC B how does AC work C HVAC Bluffton SC D hire HVAC technician Bluffton SC today

Google Stitch

Question 13 of 25

Where do you access Google Stitch?

A stitch.google.com B wordpress.com C labs.google or Google AI Studio D drive.google.com

Google My Business

Question 14 of 25

What is Google My Business (GMB) now officially called?

A Google Places B Google Business Profile C Google Local Listing D Google Maps Business

On-Page SEO

Question 15 of 25

A page title reads: "HVAC Repair Services Available For Residential And Commercial Properties In The Bluffton South Carolina Area." What is the main SEO problem?

A The keyword is missing from the title B The title is too long and will be cut off in Google results (exceeds ~60 characters) C Titles must always be written in ALL CAPITALS D Nothing is wrong — longer titles always rank better

Digital Marketing

Question 16 of 25

What does SEO stand for?

A Social Engine Optimization B Search Engine Optimization C Search Email Output D Site Engagement Optimization

On-Page SEO

Question 17 of 25

Which heading tag should appear ONLY ONCE per page?

A H2 B H3 C H1 D H4

Keyword Research

Question 18 of 25

Which keyword would be HARDEST for a brand new website to rank for?

A emergency AC repair Bluffton SC same day B HVAC repair near me Bluffton C best HVAC Bluffton SC D HVAC

Digital Marketing

Question 19 of 25

If you stop paying for Google Ads, your organic (SEO) traffic also stops immediately.

Keyword Research

Question 20 of 25

Informational keywords like "how to fix AC" directly bring paying customers.

Google Stitch

Question 21 of 25

A vague prompt like "make a website" produces better results in Google Stitch than a detailed, specific prompt.

Digital Marketing

Question 22 of 25

Ahmed spent Rs. 5,000 on Facebook ads and earned Rs. 20,000 from new customers. His campaign ROI is:

A Negative — he lost money B Positive — he made a clear profit C Zero — he broke even D Cannot be calculated without a website

WordPress & Elementor

Question 23 of 25

To build a Header/Footer in Elementor (free version), which plugin do you also need?

A Yoast SEO B WooCommerce C Elementor Header & Footer Builder D Contact Form 7

WordPress & Elementor

Question 24 of 25

Omar designed a page in Elementor and wants to share the design file with a classmate. What should he export?

A A PDF screenshot of the page B The WordPress database C The page as a .json template file from Elementor D A ZIP of all WordPress files

On-Page SEO

Question 25 of 25

A page URL reads: yoursite.com/page?id=4521. What is the SEO problem with this URL?

A The URL is too short B It contains no keyword and is not human-readable — bad for SEO C It has too many characters after the slash D Nothing — this format is perfectly fine for SEO

Digital Marketing

Question 26 of 25

A business gets 1000 visitors/month from Google without paying. This is called:

A Paid traffic B Organic traffic C Direct traffic D Referral traffic

WordPress & Elementor

Question 27 of 25

In WordPress, where do you control which plugins are active?

A Appearance → Themes B Settings → General C Plugins → Installed Plugins D Tools → Export

Google Stitch

Question 28 of 25

Which of these is a STRONG Google Stitch prompt?

A "make a website" B "add a button" C "Create a landing page for an HVAC company in Bluffton SC with hero section, 4 services, contact form, and navy amber colors" D "change colors"

Google My Business

Question 29 of 25

Once your Google Business Profile is set up, you never need to update it again.

On-Page SEO

Question 30 of 25

Which WordPress plugin is commonly used for On-Page SEO optimization?

A WooCommerce B Elementor C Rank Math or Yoast SEO D Akismet

Google Stitch

Question 31 of 25

What is the correct way to use Google Stitch output in WordPress?

A Export as PDF and attach to page B Copy the HTML and paste into Elementor HTML widget or Gutenberg Custom HTML block C Upload as a WordPress theme D Import as an Elementor JSON template

Keyword Research

Question 32 of 25

Google Trends can show you which CITY has the highest search demand for a keyword.

Digital Marketing

Question 33 of 25

A campaign with 10,000 impressions and 100 clicks has a CTR of 1%.

Keyword Research

Question 34 of 25

A student types "dentist near me" into Google but does NOT press Enter. Five suggestions appear below the search bar. These suggestions come from:

A Paid ads from dentists who paid Google B Random words that Google invented C Google Autocomplete — real searches by real users D The student's own browser history only

Keyword Research

Question 35 of 25

Google Autocomplete suggestions are based on:

A Keywords you paid Google for B Real searches made by real users C Random algorithm guesses D Your browser history only

NAVTTC Digital Marketing Quiz

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