NAVTTC Digital Marketing Quiz

On-Page SEO

Question 1 of 25

Which image alt text is BEST for SEO on an HVAC website?

A alt="image1" B alt="photo" C alt="HVAC technician repairing AC unit in Bluffton SC" D alt="HVAC HVAC HVAC HVAC HVAC Bluffton repair"

On-Page SEO

Question 2 of 25

A page with 3 H1 tags is better optimized for SEO than a page with exactly 1 H1 tag.

Keyword Research

Question 3 of 25

You want to publish HVAC content to rank in summer. When should you publish it?

A In August when searches peak B In January C In April-May before the peak D It does not matter when you publish

Digital Marketing

Question 4 of 25

A high bounce rate generally means visitors are finding what they need quickly and leaving satisfied.

Google My Business

Question 5 of 25

Kamran's HVAC phone number is +1-843-555-0100 on his website, +1-843-555-0199 on GMB, and +1-843-555-0155 on Facebook. What local SEO problem does this create?

A His website will load slower due to conflicting data B NAP inconsistency — Google is confused and local ranking drops C His Google Ads account will be suspended D His Elementor templates will stop working

WordPress & Elementor

Question 6 of 25

If you deactivate a plugin in WordPress, all features it provided are temporarily disabled until it is reactivated.

Keyword Research

Question 7 of 25

You should press Enter after typing in Google to see Autocomplete suggestions.

On-Page SEO

Question 8 of 25

The URL yoursite.com/hvac-repair-bluffton-sc is better for SEO than yoursite.com/page123.

Google Stitch

Question 9 of 25

What is the correct way to use Google Stitch output in WordPress?

A Export as PDF and attach to page B Copy the HTML and paste into Elementor HTML widget or Gutenberg Custom HTML block C Upload as a WordPress theme D Import as an Elementor JSON template

Keyword Research

Question 10 of 25

Keyword Planner shows "hvac repair bluffton sc" has 320 searches/month and Low competition. Using the volume guide, this keyword is:

A Too low — not worth targeting B In the Decent to Good range — worth targeting for a new site C Too competitive — should be avoided D Gold level with extremely high volume

Keyword Research

Question 11 of 25

A customer searches "how does an HVAC system work." Based on intent, what is their MOST likely next action?

A Call an HVAC company and hire them immediately B Purchase a new AC unit right now C Read an article to learn — they are not yet ready to buy D Leave a Google review for an HVAC company

Keyword Research

Question 12 of 25

A user searches "Google Search Central YouTube". What type of intent is this?

A Informational B Navigational C Commercial D Transactional

WordPress & Elementor

Question 13 of 25

In Elementor, what is a "Section"?

A A single text widget B The full-width horizontal container that holds columns and widgets C A navigation menu item D A WordPress category

On-Page SEO

Question 14 of 25

Nadia has a blog post about "AC maintenance tips." She adds a link inside it pointing to her "HVAC Services" page. This is called:

A Backlink building B External linking C Internal linking D Affiliate marketing

Digital Marketing

Question 15 of 25

What does SEO stand for?

A Social Engine Optimization B Search Engine Optimization C Search Email Output D Site Engagement Optimization

Keyword Research

Question 16 of 25

A keyword with 5 million monthly searches is always the best choice for a brand new website.

Keyword Research

Question 17 of 25

Usman types "best HVAC Bluffton SC reviews" — he is comparing companies before making a decision. This search intent is:

A Informational B Navigational C Commercial D Transactional

Digital Marketing

Question 18 of 25

Organic traffic and paid traffic are the same thing.

Google Stitch

Question 19 of 25

What is Google Stitch?

A A free website builder like WordPress B An AI tool that generates HTML pages from plain English prompts C A Google tool to build mobile apps D A replacement for Google Sites

Google Stitch

Question 20 of 25

A vague prompt like "make a website" produces better results in Google Stitch than a detailed, specific prompt.

WordPress & Elementor

Question 21 of 25

A Footer template created in Elementor must be manually added to each page separately.

Keyword Research

Question 22 of 25

Which keyword would be HARDEST for a brand new website to rank for?

A emergency AC repair Bluffton SC same day B HVAC repair near me Bluffton C best HVAC Bluffton SC D HVAC

On-Page SEO

Question 23 of 25

A page URL reads: yoursite.com/page?id=4521. What is the SEO problem with this URL?

A The URL is too short B It contains no keyword and is not human-readable — bad for SEO C It has too many characters after the slash D Nothing — this format is perfectly fine for SEO

On-Page SEO

Question 24 of 25

What does "internal linking" help with in SEO?

A Getting backlinks from other websites B Helping Google discover your pages and distributing page authority C Making your site load faster D Adding social media buttons

Keyword Research

Question 25 of 25

A student types "dentist near me" into Google but does NOT press Enter. Five suggestions appear below the search bar. These suggestions come from:

A Paid ads from dentists who paid Google B Random words that Google invented C Google Autocomplete — real searches by real users D The student's own browser history only

Digital Marketing

Question 26 of 25

A digital marketer wants to reach people who already visited their website. Which technique is this?

A Cold outreach B Retargeting C Organic SEO D Influencer marketing

WordPress & Elementor

Question 27 of 25

In Elementor, a student wants to add a text block. She must place it inside a Column, which sits inside a Section. Which order is correct?

A Widget → Column → Section (smallest to largest) B Section → Column → Widget (largest to smallest) C Column → Widget → Section D Section → Widget → Column

WordPress & Elementor

Question 28 of 25

Where can you download and install Elementor Template Kits?

A Google Drive B Elementor Library inside the editor C cPanel File Manager D WordPress Customizer

On-Page SEO

Question 29 of 25

Page loading speed has no effect on SEO — only content matters.

WordPress & Elementor

Question 30 of 25

In WordPress, where do you control which plugins are active?

A Appearance → Themes B Settings → General C Plugins → Installed Plugins D Tools → Export

Google Stitch

Question 31 of 25

In Google Stitch you can refine the output by sending follow-up prompts without starting from scratch.

Google My Business

Question 32 of 25

An HVAC business in Bluffton SC should set their GMB service area to:

A Whole United States B Bluffton, Hilton Head, Beaufort and surrounding areas C South Carolina only D No service area — just the business address

On-Page SEO

Question 33 of 25

Which URL is the most SEO-friendly?

A yoursite.com/page?id=1234 B yoursite.com/hvac repair bluffton C yoursite.com/hvac-repair-bluffton-sc D yoursite.com/p/2024/03/15/post

Digital Marketing

Question 34 of 25

A website has an 80% bounce rate. What does this most likely indicate?

A 80% of visitors made a purchase B 80% of visitors left without clicking anything else C 80% of visitors came from Google Ads D 80% of visitors are repeat customers

Google My Business

Question 35 of 25

Once your Google Business Profile is set up, you never need to update it again.

NAVTTC Digital Marketing Quiz

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